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Exhibition · Brand storytelling

Tides — WKU Museum

An 800 m² university museum built around the idea of tides: origins, growth, voices, support and the future.

Immersive exhibits inside the Wenzhou-Kean University museum
Context
Wenzhou-Kean University
My contribution
Narrative development, exhibit concepts & project coordination

Turning an archive into a shared experience.

How do you tell the story of a young university without relying on a conventional timeline? I developed “Tides,” a narrative that brings dispersed archival material together through five connected chapters.

Working across 13 internal units, I coordinated content development, review and exhibition delivery. The museum was delivered from concept to launch in six months, with 12 interactive exhibits. I also recruited and trained 10 student volunteer guides and established an ongoing visitor reception process.

800 m²Museum space
12Interactive exhibits
7,000+Visitors in the first year
01

A story shaped by tides

With only ten years of university history, a conventional timeline offered limited narrative depth. I reorganized the archive around “Tides,” connecting the university’s origins, people and future.

The idea draws on Wenzhou’s spirit of leading the tide and the connection across the ocean between Zhejiang, China, and New Jersey, USA. One narrative ties together the exhibition’s content and visual language.

New Jersey, USAWenzhou, Zhejiang, China
02

Five chapters. One shared story.

  1. 01

    Rising Tide

    University origins

    Who we are
  2. 02

    High Tide

    Academic growth

    What we do
  3. 03

    Tidal Echo

    Alumni voices

    What we achieve
  4. 04

    Tidal Song

    Legacy & support

    The support behind us
  5. 05

    Tidal Future

    The blueprint

    Our vision
03

From narrative to spatial experience

Flowing curves connect the themed exhibition areas, translating the tide narrative into a visitor route. Twelve interactive installations make the archive something to explore and participate in.

Spatial concept for the museum’s exhibition layout.
Spatial concept for the museum’s exhibition layout.
04

A story people can enter

Immersive scenes, alumni stories and digital exhibits offer different ways into the same university story. These concept renderings show how the themes take shape before the completed museum shown below.

Immersive campus projection concept.
Immersive campus projection concept.
Alumni stories exhibition concept.
Alumni stories exhibition concept.
Interactive digital display concept.
Interactive digital display concept.
University model and media installation concept.
University model and media installation concept.

The museum, in use

Space, exhibits and the opening-day visitor experience.

The museum entrance and its illuminated visual identity.
The museum entrance and its illuminated visual identity.
Material, light and projection bring the university’s story into space.
Material, light and projection bring the university’s story into space.
Exhibition details combine typography, objects and interactive displays.
Exhibition details combine typography, objects and interactive displays.
Digital media integrated into the exhibition environment.
Digital media integrated into the exhibition environment.
The university museum’s opening ceremony.
The university museum’s opening ceremony.
Visitors exploring the exhibits during the opening-day guided tour.
Visitors exploring the exhibits during the opening-day guided tour.
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