Wenzhou-Kean University
Apr 2023 — May 2026
Visual Communications Specialist
Department of Communications and Public Relations
WKU Museum: from concept to launch
Delivered an 800 m² university museum from the ground up in six months, including 12 interactive exhibits. Welcomed 7,000+ visitors in its first year, supporting government visits, admissions activities and university brand communication.
Led coordination across 13 internal units, aligning the foundation, six colleges and teams in student affairs, campus construction, logistics, university administration, research administration and the Youth League on archival integration, content review and exhibition development. Recruited and trained 10 student volunteer guides and established an ongoing visitor reception process.
Created a “Tides” theme to address the limited narrative depth of a conventional timeline for a young university. Developed the storyline and exhibit concepts, turning dispersed archival materials into an accessible visitor experience.
Major event operations and coordination
Supported the China–US people-to-people exchange project matchmaking meeting and photo exhibition, alongside the university’s 10th-anniversary events. Managed media reception and government visitor liaison, advised student teams on on-site delivery, organized a decade of news and images into an exhibition, and contributed to the launch ceremony. The series attracted 2,000+ Chinese and US experts and received coverage from CCTV and provincial media.
Led communications and publicity for 30+ university events, including commencement, opening ceremonies, international cultural festivals and intangible cultural heritage programs. Managed visual communication plans, schedules and on-site execution; partnered with student affairs, the library and colleges to support 100+ campus culture and student-service initiatives.
Content operations and brand communications
Planned bilingual cultural content and international distribution. Contributed to The Beauty of Place, which won a Best Work Award at an international short-video competition; Three Questions About Covered Bridges generated over one million views on overseas platforms.
Helped manage Instagram, X and YouTube channels, supporting the university’s international brand presence and content distribution.
Contributed to editorial planning for the university’s WeChat account. Produced 10+ themed pieces annually around the start of the academic year and graduation, using infographics and interactive articles to improve readability and engagement.
Coordinated publication production, from information gathering and layout to review and printing. Oversaw visual proofreading and printer liaison for the university magazine, yearbook and other materials, producing approximately 5,000 copies annually.
Admissions and stakeholder communication
Managed undergraduate recruitment and parent communication for Jiangxi Province. Participated in 10+ admissions fairs, education forums, information sessions and livestreams annually. Built and maintained parent communication groups, advising applicants and families on admissions policies, academic programs and campus life.