A Campus in Celebration
Stage graphics, campus environments and celebration touchpoints for university life.
- Context
- Wenzhou-Kean University
- My contribution
- Visual communication planning & on-site coordination
Designing the moments people remember.
A university milestone is experienced across many places: the stage, the arrival route, the photograph and the memories people take away. My work connected these touchpoints through coordinated visual communication.
Across my role at Wenzhou-Kean University, I led communications and publicity for more than 30 events, including commencement, opening ceremonies and international cultural festivals. I managed visual plans, schedules and on-site execution with university teams.
One occasion, many touchpoints
A commencement identity needs to work at very different scales: on a stage screen, along a campus route and in a close-up photograph. The visual plan connects these settings into one celebration.
- 01
The stage
A focal point for the ceremony and its shared messages.
- 02
The campus
Installations bring the occasion into everyday university spaces.
- 03
The photograph
Places for graduates to record the milestone together.
2025 · Across the campus
In 2025, blue settings and colorful graphic elements connect the stage, outdoor installations, campus banners and handheld photo props.
2025 · An identity in motion
Dimensional WKU letters and graduation caps animate the blue commencement identity.
Open video
2024 · The ceremony
Blue, yellow and cyan link the gateway, lawn installation and stage. The same identity moves from the arrival experience to the photographs graduates take home.
